Privacy Policy

At Farsight Advisory LLC (“FarSight”; dba Farsight Research & Advisory), we take your privacy seriously.  Please read this Privacy Policy to learn how we treat your Personal Information.  By using or accessing our Digital Products or Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use, and share your information as described in this Privacy Policy.

This Privacy Policy covers how we treat Personal Information that we gather when you access or use our Websites, webinars, Digital Products, APIs, or subscribe to our emails (collectively referred to as “Services”), or contact us, or in any other way share Personal Information with us.  “Personal Information” means any information that identifies or relates to a particular individual, household or device, and also includes information referred to as “personally identifiable information” or “personal data” under applicable data privacy laws, rules or regulations.  This Privacy Policy does not cover the practices of companies we do not own or control or people we don’t manage.  All Capitalized terms used in this Privacy Policy are defined below, or in our Terms of Use.

This Privacy Policy applies to FarSight and its subsidiaries, affiliates, and other related entities that link to this Privacy Policy from their Websites, (collectively referred to as “FarSight,” “us,” “we,” or “our”).  It describes our privacy practices regarding the collection, use, and disclosure of information about you, your household, the device you use when you interact with us (“Personal Information”), whether you are an existing, former, or potential Customer (collectively referred to as “Customer”, “you”, or “your”).  We typically collect your Personal Information when you:

• Register or use our websites, including mobile websites - www.farsightadvisory.com (collectively “Websites”)

• Purchase products or services from us

• Interact with our online communities

• Subscribe to our email newsletter

• Participate in research surveys

• Communicate with us via mail, phone, email, chat, SMS/MMS messages, or any other medium you utilize

• Register for one of our events or webinars

• Engage with us on social media or messaging platforms such as LinkedIn, Facebook/Meta, Instagram, Snap, Twitter/X, YouTube, WhatsApp, WeChat, Telegram, or YouTube

• View our online advertisements or emails

• Posts information on the Websites

• Seek employment opportunities with us

This Privacy Policy also informs you about the choices and rights you have regarding your information and how you can manage the privacy of your Personal Information.  For the purposes of this Privacy Policy, "Personal Information" means any information, derived information, or unique identifier that identifies, relates to, describes, or can be reasonably linked or associated with a particular individual, device, or household.

Please note that this Privacy Policy does not apply to the practices of 3rd parties, including our third-party partners, service providers, and advertisers.  When you access a third-party website through links on our Websites, the collection of your information by those 3rd parties is governed by their respective privacy policies.  Please read the privacy policies of those 3rd parties carefully.

We collect the following categories of Personal Information from you in connection with the Services.  The table below outlines the specific categories of Personal Information, as well as the categories of Services Providers to whom we have disclosed these categories of Personal Information during the past 12 months.  You also may request a copy of the following: (1) the categories of Personal Information we collected about you, (2) the categories of sources from which the Personal Information is collected, (3) the business or commercial purpose for collecting or selling (if applicable) the Personal Information, (4) the categories of third parties with whom we shared Personal Information, and the categories of Personal Information shared, and (5) the specific pieces of your Personal Information that we have collected, used, disclosed, or sold.

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We may collect the following categories of information to provide our Services, communicate with you about the Services you have requested or that we think may be of interest to you, enhance our Services, and operations, and for other operational, legal, and compliance purposes:

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Identifier Information:  This includes information that can identify you, your household, or the device you use to access our Digital Products and Services, such as your name, address, zip code, telephone number, email address.  We may also collect your payment information, such as credit card details and billing address, when you purchase Services on our Websites.  Note that your payment card information is collected directly and securely by our payment card processor, and at no time does FarSight store your payment card information.  When you create an online account with us, we collect your login credentials provided or created by you.  We may also collect online identifiers, such as your IP address, when you browse our Websites, or attend out webinars.

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Commercial Information:  This includes information about the Services you purchased or are tracking, purchase history, or Services you like, or reviews you submit.

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Business Information:  Farsight also collects business-related information, including business contact information, company name, industry, and other business-related details.  Additionally, we may collect contact information related to the representative of a business Customer, information related to their role within the company, and details related to their Farsight Account, including the login credentials.

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Device, Website, and Email Interaction Information:  This includes information about your online activities such as browsing history, search history, website pages viewed, whether an email is opened, timestamps of activities, and other interaction details with our Services, and emails.  We also collect device information, IP addresses, browser or operating system details, login credentials, time zone setting, browser plug-in types and versions, mobile device type, and other interaction-related information.  In some cases, this information may be used or combined in a way that identifies you, the device you use, your household, your company, or your role within the company, and in those cases will be treated as Personal Information under applicable laws.

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Geolocation Data:  This includes IP Address based geolocation data if you configure your device or browser to allow this information to be collected.

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Audio, Electronic, or Visual Information:  This includes vehicle pictures and descriptions, audio or video recordings and transcripts when you call us, or through our interactive chat functions, email, or SMS/MMS communications.

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Inferences or Preferences:  We may infer your interests and preferences based on the information (or combination of information) we have about you.  We do so to better understand customer behavior, preferences, and needs.  By analyzing data such as purchase history, demographics, and interactions with our Services, we can identify the trends and patterns that can help us tailor content and our marketing strategies to meet your needs and preferences more efficiently.

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Anonymized or Aggregated Information:  As permitted under data privacy laws, Farsight may anonymize Personal Information to render it incapable of identifying an individual, household, or device, typically for statistical purposes.  For example, we may aggregate Personal Information to calculate the percentage of users accessing a specific Services feature.  Once Personal Information is anonymized or aggregated, it can no longer be used to identify the individual, household, or device.

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Personal Information Collected over the Last 12 Months:  FarSighthas not collected any other types of Personal Information over the last 12 months.

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Children's Information:  If you are under the age of 18, do not use our Websites, Products or Services.  We do not knowingly collect or disclose Personal Information from those under the age of 18 without parental or guardian consent.  If a child under 18 has provided us with Personal Information, we ask that a parent or guardian contact us so the information can be deleted.  If we identify any Personal Information that has been submitted by a child under the age of 18, FarSightwill use reasonable commercial efforts to delete the Personal Information.

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Employee and Job Candidate Information:  We may collect additional information from employees or job candidates through job applications, benefits enrollment, and payroll or direct deposit enrollment.  We maintain a separate collection notice and privacy policy for employees and job applicants.

Farsight collects different types of information about you from a variety of sources and in multiple ways, including information you provide to us, information we automatically collect through technology, information we obtain from other sources, including 3rd parties, and information we derive or infer about you.

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Information You Provide To Us

You may choose to give us information about you when you interact with us.  Examples include:

• Account Information:  You may provide your contact information when you create an account with us, complete your profile, sign up for email newsletters, purchase a Service, register for a webinar, contact us, or browse our Websites.  For certain Services, we may require you to provide your name, company name, email address, communication preferences, or other contact information when you contact us with a question or comment.  We may also ask you for information when you report a problem with our Websites, Services or for any other reason as necessary to respond or address the reason for your inquiry.

• Forms and Correspondence:  You may give us information by filling in forms on our Services, or by corresponding with us via phone, email, through our interactive chat functions, surveys, webinars or other means.  This typically takes place when you create an account with us, request delivery of free or paid content, register for or subscribe to a Service or program, engage with us via mail, email, phone, SMS/MMS messaging, chat, or request service assistance.  This also includes transaction details carried out through our Websites, and the fulfillment of your transactions.

• Financial Information:  You may be required to provide financial information when placing an order through our Services, when purchasing Services directly with us, or when submitting payment through our payment processors.

• User-Generated Content:  You may provide us with information by uploading or sharing a photo, submitting a listing, or posting digital content through one of our Websites, online communities, or via social media interactions on third-party websites including Facebook, Instagram, Snapchat, X (Twitter), YouTube, LinkedIn, WhatsApp, WeChat, or Telegram.

Information We Obtain When You Use Our Services

We collect certain information from you through your use of our Services, such as Website usage data and other device and Services interaction information.  For example:

• Device Information:  We may collect information about the device you use to log into, access, view, or search our Websites.

• Usage Information:  We may collect information regarding how you use our Websites and how you interact with our emails, such as the pages accessed and viewed, whether an email is opened and links within the email are clicked, and the Services added to your shopping cart.

• Location Information:  We collect general location information (country, region/state, postal code) when you use our Websites to better understand how we might serve you better and to comply with any legal requirements such as identifying which data privacy rights you have.  You may disable location tracking, but certain functions of the Websites might not work properly if you do not share your location.

• Aggregated Information:  We may aggregate your device, website, purchase, and email interaction information to learn about consumer behavior and analyze market trends.  Once your Personal Information is aggregated with other users' information, it is permanently anonymized and therefore can no longer be used to identify you.

• Network Information:  We may collect generic network information to assure the proper optimization for the functionality of our Websites.

Information We Obtain from Third Parties

We may also obtain information about you or vehicles you list with us from 3rd parties who help us provide our Services to you.  For example:

• Order and Product Information:  We may obtain confirmation information about your Services purchases from our payment processor.

• Marketing Information:  We may enrich our data about you with data provided by our advertising, analytics, and marketing partners such as your age, income, profession, title/seniority, etc.  You can limit our use of this 3rd party data by declining targeting cookies in the banner when visiting our Website or within the App preference options.

• Third-Party Data:  We may receive information about you from third-party websites which deploy our cookies if you visit those websites or from 3rd parties including business partners or subcontractors in technical, payment, advertising networks, analytics providers, search information providers, credit reference agencies, or aggregators.

• Web Hosting and Analytics Providers:  We may receive or obtain information about you or your use of the Website or Services from 3rd party sources, such as web hosting providers, analytics services, or advertising services.  You may give us permission to access your information from services that 3rd parties offer, such as social media networks.  The information we receive or obtain from 3rd parties generally depends on your account or privacy settings with those 3rd parties and the 3rd parties' privacy policies, and may include social sentiments, opinions, feedback, and interests.  We do not control these 3rd party websites and strongly encourage you to read the privacy policy and terms of use of every website you visit.

Information We Collect by Automated Means (Cookies & Tracking Data)

We collect Personal Information using cookies and similar tracking technologies to enhance your browsing experience and improve our Services.  Cookies are small data files stored on your device that allow us to recognize your browser and capture certain information, such as your preferences, login credentials, and interaction with our Websites and Services.  Additionally, we use tracking pixels, web beacons, and other technologies to gather data on how you interact with our Websites, Services, and emails, including pages visited, links clicked, and other actions taken.  This information helps us analyze trends, administer the Websites, and track users' movements around the sites.  The types of cookies that may be used are:

• Strictly Necessary: These cookies are necessary for the website to function and cannot be switched off in our systems.  They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the site will not then work (ex. shopping cart, secure login, etc.).

• Functional: These cookies enable the website to provide enhanced functionality and personalization.  They may be set by us or by third party providers whose services we have added to our pages.  If you do not allow these cookies then some or all of these services may not function properly.

• Preference Cookies:  We use Preference Cookies to remember your preferences and various settings.  Preference cookies are first-party cookies that remain on your computer or device until you delete them, or they are otherwise removed upon expiration.

• Session Cookies:  We use Session Cookies to operate our Services.  Session cookies are temporary and are automatically deleted once you close your Internet browser.

• Performance / Analytical Cookies:  Performance / Analytical Cookies allow us to understand how visitors use our Services.  They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services.  Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising.  For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services.  Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms and Conditions and the Google Privacy Policy.  You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.

• Pixel Trackers, Web Beacons, and Transparent GIFs:  Pixel trackers and web beacons are tiny graphic images placed on our Websites, and in our emails that allow us to determine whether you have performed a specific action.  When you open an email from us or access our Websites, the pixel trackers and web beacons generate a notice of that action.  These tools allow us to measure responses to our communications and improve our email communications, and Websites.

• Third Party Login:  If you create or log in to your account through another service (ex. Google or Facebook) we will receive associated login information (e.g. a connection token, your username, your email address) to confirm and provide you with this secure access option.

• Other Technologies:  We collect various types of information using other technologies to improve the quality of our Services and the Services we provide.  For example, we may collect usage data and other information about the device you use to access our Websites, your operating system and/or mobile device type, browser type, device id, and other system settings, as well as the language your system uses and the country and time zone where your device is located.

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When it comes to cookies and tracking data on your devices, you have control over their usage.  You may set your browser or modify your device settings to block or refuse all cookies, to indicate when a cookie is being sent, or to otherwise control what cookies your browser or mobile device accepts.  Additionally, you can modify your settings and delete cookies that are stored on your device.  Please consult the instructions provided by your browser or mobile device manufacturer to learn how to control the placement of and/or remove cookies or other technologies.  However, please note that limiting or disabling cookies and other technologies may impact or adversely affect your ability to perform certain transactions, use certain functions, and access certain Content on our Services.

FarSight transmits certain device and website interaction information about users of the Websites to 3rd parties for analyzing cross-device engagement and targeted advertisements, including information from our business partners’ websites.  To achieve this, FarSight uses web beacons in conjunction with cookie data.  FarSight may also use 3rd parties to provide advertising services and/or to collect certain information when you visit and interact with the Websites.  These 3rd parties may collect and use device and Website interaction information during your visit to the Services and/or other websites to provide advertisements about our listed vehicles and Services that are likely to be of greater interest to you.  These 3rd parties may use cookies and other technologies to recognize your browser to collect and record information about your web surfing activity.

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For more information, please see our Cookie Policy.

FarSight collects, processes, and uses your Personal Information to provide the Services that FarSightmakes available to you.  We therefore collect your Personal Information for a variety of business reasons, including:

To respond to you and provide you with Services you request

• Registering on the FarSight Website or providing you with information regarding Services

• Supporting your purchases, accessing payment services, or providing Services

• Responding to a Service review

• Responding to a request from you (such as a support request, password reset, etc.)

• When you have otherwise given us permission to do so - for example, when you sign up for newsletters, webinars, surveys, promotions, and correspondence from FarSight

For security and asset protection

• Detecting and preventing fraud and malicious activities on our digital offerings and in your accounts

• Providing secure access to our Services

• Confirming the identity of our Customers

• Processing purchase requests

To facilitate our business and operational purposes in relation to the Services that we provide to you

• Maintenance and improvement of our Services, including the Websites

• Detecting and addressing security incidents

• Debugging and repairing errors that impair the functionality of our Websites, webinars, or Services

• Undertaking tasks related to the operations of our Services including our Websites, the placement of ads, and/or providing customized content to our Customers

The collection is otherwise related to providing our Services to you

• To provide Customer support to you and other existing, former, and potential Customers

• To analyze Customer behavior and preferences so that we can improve our Services

• To monitor the usage of our Services

• To better understand what new Digital Products our Customer want

• To detect, prevent, and address technical issues

For marketing including targeted advertising

• To provide you with news (for instance, via our newsletter), new or special offers, marketing or promotional materials, and general information about our Services and webinars which we offer that are similar to those that you have purchased or inquired about, or which we believe may be of interest to you, unless you have not opted-in to receive such information.  At any time, you may opt-out of receiving any, or all, of these communications from us by logging into your account and updating your preferences in the “Notifications” section, by contacting us at the contact information listed below, or by following the “unsubscribe” links in such email messages.

• To provide customized content to you on the Services, and email messages we send you in connection with your use of the Services, such as advertisements that may be selected for you based on your geographic location, interests, preferences, and purchase history.

• We may use Personal Information, such as your profession, company, etc. to analyze market trends and Customer interests for effective targeted marketing through the use of cookies if you configure your browser or device to allow targeted marketing.  You may limit our use of this Personal Information by opting out of targeted marketing at the Cookie Preference Center.

• We may also use Cookies and Tracking Data to:

  • Personalize our Services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Websites

  • Provide customized 3rd party ads, content, and information

  • Monitor and analyze effectiveness of marketing campaigns conducted by FarSight or through 3rd parties

  • Monitor aggregated usage metrics such as total number of visitors, pages viewed, etc.

  • Track your entries, submissions, and status in promotions or other activities

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For other uses we may disclose to you

We may also use information for purposes disclosed to you at the point of collection, as authorized by you, or as otherwise permitted or required by law.

Why We Disclose Your Information

We may share your Personal Information for our legitimate business purposes and as legally required or permitted by law.  Below are some examples of the parties with whom we share your Personal Information.  To see the list of sub-processors we use, please see our Sub-Processors list.

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Service providers who provide Products or Services to you on our behalf:

• Data and website hosting

• Security and authentication services

• Payment service providers

• Customer experience enhancements

• Digital analytics service providers

• 3rd parties that help us communicate with you

Marketing Partners

• To better understand your preferences and interests

• To manage and deliver ads, including placing ads on the Websites and in marketing emails

• To measure the effectiveness of our advertising campaigns

• To identify the ads you have already seen, so you don't have to see the same ads too many times

For Security and Fraud Prevention

• To investigate, protect against, and help prosecute individuals and businesses responsible for malicious, deceptive, fraudulent, or illegal activity involving or affecting FarSight, our Services, and/or our Customers

• Disclosures to law enforcement, prosecutors, and other entities to investigate potential criminal activity and other civil violations

To Protect Our Intellectual Property Rights

• To protect our intellectual property rights and to prosecute individuals and businesses that violate our intellectual property rights

• To enforce the Terms and Conditions under which our Digital Products and Services deliverables may be used

If We Are Legally Required

• To comply with applicable laws, in response to a lawful and enforceable request by a law enforcement, judicial, or other public authority, or in connection with an applicable and legitimate legal obligation

Aggregated Data

• FarSight also collects, stores, and uses aggregated data such as Services sale amounts and other statistical information.  Once aggregated, the data can no longer be used to identify an individual, household, or device.  This aggregate data may be shared with and used by 3rd parties to help FarSight and its suppliers better understand and serve our Customers.

Categories of Personal Information Recipients

We disclose your Personal Information with the following categories of recipients.  They are granted access to your information only to perform the tasks on our behalf and are obligated not to disclose or use it for any other purpose.

• Service / Fulfillment Providers:  We employ data hosting and website services, companies, individuals, and agents under contract with FarSight to facilitate and help us provide our Services to you (“Service Providers”).  These Service Providers perform tasks or functions on our behalf, provide fulfillment and other services, or assist us in analyzing how our Services are used or delivered.  For instance, you may be asked to share your name and address with our payment card processors to complete your Services transactions, or with us to directly to process other Services.  We also disclose your Personal Information to our database and cloud storage providers that help us maintain our Websites and other systems.

• Marketing Partners:  We may provide your Personal Information to our Marketing Partners to help us provide information about our Services to you, including Services we think you may be interested in.  Often this information is masked in such a way that it does not directly identify you; however, we may share your Personal Information with such Marketing Partners on occasion.

Categories of Personal Information Disclosed for Farsight Business Purposes

For our business Customers, not for private Customers, business related data is collected.  In such cases, the majority of information shared is your business information or device and Website interaction information as it relates to your role within your company.  Frequently, business information identifies you as an individual as well, such as if your business is a proprietorship, or if you use your personal cell phone or email for business purposes.  Sharing such business information becomes equivalent to sharing your Personal Information.  Most importantly, we need to share your name, billing address, payment information, the Services you have requested to purchase, and any other information necessary to complete delivery of the Services (such as our payment processor).  We may at times need to share certain device, and Website interaction information, such as your IP address and/or browser information, in relation to maintaining our Websites, providing you with ads or other marketing material, or providing other Services.  This Business Information or device and Website interaction information may be used in a manner that may reasonably identify or be linked to you as an individual, household, or device.

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Categories of Personal Information Shared or Sold

Farsight does not sell its Customers' Personal Information or business information for monetary gain.  In some jurisdictions, FarSight’s “sharing” of personal data with advertising networks solely for FarSight marketing and advertising, may fall under broad definitions of selling.  As described in the Cookies & Tracking Data section above, third-party cookies and other tracking technologies may be deployed on our Websites to collect device and interaction information.  You may opt out of these 3rd party cookies and tracking technologies designed to deliver targeted advertising by using the methods provided in the Your Cookies and Tracking Data Choices section above.  FarSight does not knowingly collect of share the Personal Information of individuals under the age of 18.

Please note that a “sale” of Personal Information does not include instances when such information is part of a merger, acquisition, or other transaction involving all or part of our business.  If we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger or other business transaction, we may transfer your Personal Information to a 3rs party as part of that transaction, unless required to do otherwise by relevant data privacy laws.  If such a transaction affects the manner in which your Personal Information is processed, we will notify you of such a change prior to its implementation.

Your Personal Information will be retained in accordance with our Record Retention Policy.  Generally, we will only keep your Personal Information for as long as reasonably necessary for the purposes for which it was collected.  Our Retention Policy for Personal Information is based on several factors including the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which your Personal Information is collected and processed, legal obligations, and whether we can achieve those purposes through other means.

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We also may retain log files in alignment with data privacy laws, information security best practices, internal analysis, and legal compliance purposes.  These log files are generally retained for a brief period, except in cases where they are used for Website safety and security, to improve Website functionality, or where we are legally obligated to retain them for longer periods.  We may be required to keep your Personal Information longer due to legal, regulatory, tax, accounting, or reporting requirements.  We may also retain your Personal Information longer if there is a complaint or if we can reasonably anticipate a legal dispute arising from our relationship with you.  If a specific regulation applies to the retention of your Personal Information, that regulation takes precedence over our Retention Policy.

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In some circumstances, we will anonymize or aggregate your Personal Information for research or statistical purposes as permitted by data privacy laws.  Once Personal Information is anonymized or aggregated, it can no longer be associated with an individual person, household, or device.

FarSight's Services are hosted and operated in the United States (“U.S.”) through FarSight and its service providers.  If you are located outside the United States and choose to provide information to us, please note that we transfer and store the data, including Personal Information, in the United States and process it there.  The data protection laws in the United States are likely different from the country where you live.  If you are located in the European Union, be aware that U.S. data protection laws are deemed by the European Commission to provide inadequate protection of Personal Information as required by the General Data Protection Regulation (GDPR).  Your submission of such Personal Information represents your explicit agreement to that transfer.

The security of your data is important to us and you should be aware that no method of data transmission over the Internet or method of electronic storage is 100% secure.  While we strive to use commercially acceptable means to protect your Personal Information from loss, misuse, and unauthorized access, alteration, disclosure, and destruction, we cannot guarantee its absolute security.  By using our Websites and Services, you acknowledge that there are data security and privacy limitations inherent to the use of the internet, and that the security, integrity, and privacy of the Personal Information exchanged between you and FarSight, or between you and other related entities, cannot be guaranteed.  Therefore, any information you transmit to us or that we store, and you do so at your own risk.

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We use 3rd party payment processors to process any transactions you make with FarSight via our Websites.  The processing of those transactions is governed by the payment processors' privacy statement and security practices.  FarSight is not responsible for the 3rd party payment processors' data security practices.

Our Policy on “Do Not Track” Signals under the California Online Protection Act (“CalOPPA”)

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We do not currently support Do Not Track (“DNT”).  Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.  You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.  We may track consumers' online activities over time and across 3rd party websites or online services.  As mentioned above, you can modify your browser's settings to change its acceptance of tracking technologies.

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3rd parties may collect data that relates to you.  We cannot control 3rd parties' responses to Do Not Track signals or other such mechanisms.  3rd parties' use of data relating to you and responsiveness to Do Not Track signals is governed by their respective privacy policies.  We strongly encourage you to read the privacy policies of all websites you visit.

In the EU/EEA, United Kingdom, Switzerland, New Zealand, Australia, Singapore, Brazil, some states in the U.S. (California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia), and certain other countries, residents are afforded certain rights related to their Personal Information under these state laws.  FarSight informs you that, where applicable under relevant law, individuals may be entitled, upon identity verification or in some jurisdictions that of an Authorized Representative, to the following:

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Right to Know (Access / Disclosure):  You have a right to request a copy of the Personal Information we have for you, along with other information related to the collection or processing.

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Right to Disclosure of Direct Marketers:  You have the right to request the categories and names and addresses of 3rd parties that have received your Personal Information for direct marketing purposes.  Please see the “Direct Marketers Disclosure” section below for more information.

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Collecting, Selling, Sharing, or Disclosing Personal Information:  You have the right to request a list of:

• The specific pieces of your Personal Information FarSight holds

• The categories of Personal Information collected about you, sold to or shared with 3rd parties, or disclosed to 3rd parties for business purposes

• The categories of Personal Information shared or sold within the last 12 months

• The categories of sources from which Personal Information is collected

• The business or commercial purpose for collecting, selling or sharing Personal Information, and

• The categories of 3rd parties or specific 3rd parties with whom Personal Information is shared, sold, or disclosed for a business purpose.

Right to Opt-Out of Targeted Advertising / Sale or Sharing of Personal Information (Do Not Sell):  You may have the right to opt-out of the sale or sharing of Personal Information under certain circumstances, including cross-context behavioral advertising.  To opt-out of the sharing of Personal Information through cookies and tracking technologies, go to Cookie Settings.

Right to Request Deletion (Erasure):  You have the right to request the deletion of your Personal Information in the situations set forth by applicable data protection law.  In complying with your request to delete your Personal Information, FarSight will also notify 3rd parties who may have received your Personal Information.  Certain exceptions apply which allow or require us to delay or refuse this request as permitted or required by law.

Right to Correct Inaccurate Information (Rectification):  You have the right to request a correction of inaccurate Personal Information, taking into account the nature of the Personal Information and the purposes for which the Personal Information is processed.

Right to Data Portability:  You have the right to request to have your Personal Information directly transferred by us to a 3rd party processor of your choice (where technically feasible; may be limited to situations when processing is based on your consent).

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Right to Limit Use of Sensitive Personal Information:  You have the right to request that FarSight limit the use of your sensitive information to fulfill a specified purpose (i.e., to provide ordered goods or services).

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Right to Non-Discrimination:  As defined under relevant law, you have a right to non-discrimination in the Services or quality of Services you receive from us for exercising your rights.

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Right to File a Complaint:  You have the right to lodge a complaint about FarSight's practices with respect to your Personal Information with the supervisory authority of your state (U.S.), country, or EU/EEA Member State.  A list of Supervisory Authorities is available here:

• U.S.: Federal Trade Commission (FTC) or state level authorities:

  • California: Click here

  • Colorado: Click here

  • Connecticut: Click here

  • Delaware: Click here

  • Iowa: Click here

  • Montana: Click here

  • Nebraska: Click here

  • New Hampshire: Click here

  • New Jersey: Click here

  • Oregon: Click here

  • Texas: Click here

  • Utah: Click here

  • Virginia: Click here

• E.U.: https://edpb.europa.eu/about-edpb/board/members_en.

• U.K.: https://ico.org.uk/make-a-complaint/

As mentioned above, certain individuals have rights to access, delete, or otherwise control the use, collection, and/or disclosure of their Personal Information.  FarSight will respond to an individual's “verifiable request” to exercise their rights under such laws - that is, where FarSight has received a request purporting to be from a particular individual, and FarSight has been able to verify the individual's identity.  The need to verify an individual's identity is critical to protecting your Personal Information and ensuring that your Personal Information is not shared with anyone pretending to be you or someone who is not authorized to act as your agent on your behalf.

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You may submit a verifiable request to us as specified in the “Exercising Your State Law Privacy Rights” section below or as otherwise provided on our Websites (if such means are available).  FarSight will ask you to provide information about yourself so that we can verify your identity as part of this process.  This information may include your name, your address, your account information, and any other information deemed necessary by FarSight to reasonably verify your identity, to ensure that your information is not shared with anyone impersonating you.  Once we have verified your identity, we will work to fulfill your request in a timely manner.  Please note there may be some situations in which we are unable to fulfill your request, such as if we cannot find any information about you within our systems, if your information is necessary to fulfill your order with us, or meet a legal obligation.  We will inform you whether we can fulfill your rights request.

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We may ask for additional information if we have difficulty confirming your identity.  We will not share your information or honor other requests in those situations in which we are unable to verify your identity.

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Under certain state laws, a consumer can appoint an “authorized agent” to make certain verifiable requests on their behalf, such as the right to know what information we collect about the consumer or to request deletion of the consumer's information.  Because the security and privacy of your information is paramount, we will ask that you identify and provide permission in writing for such persons to act as your authorized agent and exercise your applicable rights under relevant law in such situations.  This may require us to contact you directly and alert you that an individual has claimed to be your agent and is attempting to access or delete your information.  We will also independently verify your identity to ensure that an unauthorized person is not attempting to impersonate you and exercise your rights without authorization.  We will not share your information or honor any other requests in those situations where you cannot or do not grant permission in writing for an identified authorized agent to act on your behalf, or where we cannot independently verify your identity.

If you have questions about this Privacy Policy, the practices of this Website or your dealings with this site, or would like to exercise your privacy rights, please contact FarSight:

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On Our Website:  Please complete the contact form with the appropriate reason for the submission and an email address in case we need to follow up with you for more information, identity verification, or to confirm your request has been processed or rejected.

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By Email:  privacy@farsightadvisory.com, please specify “Data Subjects Rights Request” in the subject line.

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By Mail: 

FarSight Resaerch & Advisory

Attn: Privacy Team

1905 15th Street

#213

Boulder, CO 80306

United States of America

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If FarSight denies your data subjects’ rights request you will be provided with an explanation for the request rejection.  After which you may, within a reasonable time of receiving FarSight's rejection of your request, submit an appeal of the decision.  To appeal a request denial, please contact us at privacy@farsightadvisory.com.

If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of Personal Information with 3rd parties for their direct marketing purposes, in addition to the rights set forth above.  Under California law, you have the right to send us a request by emailing us at privacy@farsightadvisory.com to receive the following information:

• The categories of information we disclosed to 3rd parties for their direct marketing purposes during the immediately preceding calendar year;

• The names and addresses of the 3rd parties that received the information; and

• If the nature of the 3rd party's business cannot be determined from their name, examples of the products or services marketed.

To make such a request, please provide enough information for us to determine if this applies to you and attest to your being a California resident.  Please also provide a current California address for our response.  You may also make this request in writing to us at the address below.  Any such request must include “California Privacy Rights Request” in the subject line or the email or at the top of the written request if by mail, a description of your request and include your name, street address, city, state, and postal code.  Please note that we are only required to respond to one request per Customer each year, and we are not required to respond to requests made by means other than through the mailing address or email address provided for this purpose below.

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Note that responsive information may be provided in a standardized format that is not specific to you.

While FarSight encourages you to take advantage of the personalized Services on the Websites, you can use some of FarSight's online Services without registering your information with FarSight.  If you sign up for any of our newsletters you can unsubscribe at any time by clicking “unsubscribe” at the bottom of those emails sent to your email address.  You can change your information at any time by editing your profile if you have an existing account.  You may opt out of receiving promotional or marketing communications from FarSight by updating your preferences in the Notifications section of your profile or by contacting us at:

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By Email:  privacy@farsightadvisory.com, please specify “Opt-Out” in the subject line.

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On Our Website:  Submit a request through the Opt-Out form.

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By Mail:

FarSight Research & Advisory

Attn: Privacy Team

1905 15th Street

#213

Boulder, CO 80306

United States of America

FarSight's Websites, Services, and emails may include links to other websites or services that are not operated by us.  Please note that this Privacy Policy does not apply to those 3rd party websites.  This Privacy Policy does not govern the practices of 3rd parties, including our partners, 3rd party service providers, and/or advertisers, even when those services are branded as, or provided on behalf of, FarSight.  FarSight is not responsible for and does not control the security or privacy of those sites.  FarSight encourages you to review the privacy notices governing those sites.

All of our Services, including our Websites, webinars, and emails, are intended for adult audiences and are not meant to address anyone under the age of 18 (“Children”).  As such, Children under 18 may not use our Websites, webinars, or subscribe to our emailing list.  If you are under 18, do not attempt to register for or use any of our Services, and do not provide us with any Personal Information about yourself.

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We do not knowingly collect Personal Information from anyone under the age of 18.  If you are a parent or guardian and you are aware that your child has violated this Privacy Policy and provided us with Personal Information, please contact us.  If we become aware that we have collected Personal Information from Children under 18, without verification of parental consent, we will take steps to remove that information from our servers.

From time to time, FarSight may modify this Privacy Policy.   FarSightwill notify you of any material changes to this Privacy Policy by posting a notice on the FarSight Website and/or by sending you an email and/or by some other means as appropriate.  If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.  By continuing to access or use the Services after we have provided you with notice of a modification, you are agreeing to be bound by the modified Privacy Policy terms.  If the modified Privacy Policy terms are not acceptable to you, your only recourse is to cease using the Services and delete your account.

Individuals with disabilities unable to access our privacy statement online may contact us at the below-listed contact information to ask how they can obtain a copy of our Privacy Policy in another, more easily readable format.

By Email:

To contact us regarding data privacy, please email us at: privacy@farsightadvisory.com

To contact us regarding a security concern, please email us at: security@farsightadvisory.com

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By Mail:

FarSight Research & Advisory

Attn: Privacy Team

1905 15th Street

#213

Boulder, CO 80306

United States of America

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