Cookie Policy

Overview

This website www.farsight advisory.com is operated by Farsight Advisory LLC (dba FarSight Research & Advisory of 1905 15th Street, #213, Boulder, CO 80306, United States of America also referred to in this Cookie Policy as the “Owner”, "we", or "us".  We are committed to protecting and respecting your privacy.

This Cookie Policy should be read together with our Privacy Policy and our Services Terms of Use and explains what cookies are and how and why they may be stored on and accessed from your device when you (the “User”) access our Websites or Apps.

To simplify things, all such technologies (inc. cookies, pixels, etc.) are referred to as "Trackers" within this policy, unless there is a reason to differentiate due to the nature of the Tracker.

Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law.  Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this policy.

FarSight uses Trackers managed directly by FarSight (“first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers).  Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.  In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information  in the linked privacy policies of the respective third-party providers or by contacting the company responsible for the Tracker.

What Are Cookies?

Cookies are small data files on your device memory that help us deliver the best possible online experience.  The use of cookies is standard practice for all websites.

The information the cookie contains is set by a website's server and may be used when you visit the website, to remember things that you have done on that website in the past, for instance, tracking specific vehicles, logging in, or clicking on links.
Cookies are not computer programs and cannot be used to circulate viruses.

We use cookies for the following purposes:

• To remember your preferences so that we can offer an enhanced search and purchase experience

• To make personalized product or services recommendations when browsing on the website

• To conduct market research

• Services development

• Website monitoring, debugging, performance and improvements

• To make sure advertising on other websites is relevant to you

• To provide personalized advertising on our website

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You can find more information at www.allaboutcookies.org and www.youronlinechoices.eu.

What Are Pixels?

A tracking pixel is a 1:1 pixel graphic generated by a line of code in an email.  It tracks a limited set of user behaviors.  Brands embed tracking pixels in either email headers or footers.  Unlike cookies, which are highly noticeable and can be disabled, tracking pixels are virtually invisible to email subscribers.

An email pixel can be used to track the following:

• The device used to open an email

• Count number of people opening the email

• The count of people who clicked on any email links

• Length of time the email was opened

• Where and when the recipient opened the email

Your Consent to the Use of Cookies

By using our website, you agree that we can store and access the above cookies on your device.  If you subscribe to our email, you agree to our use of pixels in our email communications.

Tracker Types and How FarSight Uses Trackers

ESSENTIAL
FarSight uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation of the Websites or Apps, or delivery of the Service.  Without this type of cookie the Websites and Apps would not provide key functionality which is why you cannot decline them.  All other cookie types may be declined by you.

TRACKERS MANAGED BY 3rd PARTIES

Google reCAPTCHA (Google LLC)
Google reCAPTCHA is a SPAM protection service provided by Google LLC.  The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
To better understand Google's use of Data, consult Google's partner policy.
Location of Processing: United States – Privacy Policy.
Storage Duration:

• _GRECAPTCHA: duration of the session

• rc::a: indefinite

• rc::b: duration of the session

• rc::c: duration of the session

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FUNCTIONAL & ANALYTICS

Google Analytics 4 (Google LLC)
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”).  Google utilizes the Data collected to track and examine the use of FarSight, to prepare reports on its activities and share them with other Google services.  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.  In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server.  Users can learn more by consulting Google’s official documentation.
To better understand Google's use of Data, consult their partner policy and their Business Data page.
Processed Personal Information: number of Users, session statistics, Trackers and Usage Data.
Location of Processing: United States – Privacy Policy – Opt-Out.
Storage Duration:

• _ga: 2 years

• _ga_*: 2 years

 
Google Analytics Advertising Reporting Features (Google LLC)
Google Analytics on FarSight has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity).  It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

Users can Opt-Out of Google's use of cookies by visiting Google's Ads Settings.

Processed Personal Information: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

Location of Processing: United States – Privacy Policy.

Storage Duration:

• IDE: 2 years

• _gcl_*: 3 months

• ​test_cookie: 15 minutes

MARKETING
FarSight uses Trackers to deliver personalized ads or marketing content, and to measure their performance.
Trackers managed by third parties

LinkedIn Advertising
LinkedIn Advertising is an advertising service provided by LinkedIn that allows the Owner to run targeting advertising campaigns that the Owner,  unless otherwise specified in this document, has no direct relationship with.  To Opt-Out from being tracked by various advertising networks, Users may make use of Youronlinechoices or manage your LinkedIn Ad preferences here.  LinkedIn enables third party sites to include some of its services such as Insight Tag, post embeds, Apply with LinkedIn and Sign In with LinkedIn. These services use a subset of cookies listed in the following table.

Processed Personal Information: Cookies and Usage Data.

Location of Processing: United States – Privacy Policy – Opt-Out.

Storage Duration:

• bcookie: 1 year

• bscookie: 1 year

• JSESSIONID: Session

• lang: Session

• lidc: 24 hours

• sdsc: Session

• li_gc: 6 months

• li_mc: 6 months

• UID: 720 days

• UserMatchHistory: 30 days

• AnalyticsSyncHistory: 30 days

• lms_ads: 30 days

• lms_analytics: 30 days

• li_fat_id: 30 days

• li_sugr: 90 days

• _guid: 90 days

• BizographicsOptOut: 10 years

• li_giant: 7 days

• oribi_cookie_test: Session 

• oribili_user_guid : 1 year

• ln_or : 1 day 

• ar_debug: Session

Google Ad Manager (Google LLC)
Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.  To Opt-Out from being tracked by various advertising networks, Users may make use of Youronlinechoices.  To better understand Google's use of data, consult Google's partner policy.

This service uses the “DoubleClick” Cookie, which tracks use of FarSight and User behavior concerning ads, products and services offered.

Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

Processed Personal Information: Cookies and Usage Data.

Location of Processing: United States – Privacy Policy.

Storage Duration:

• Conversion: 3 months

• DSID: 14 days

• FCNEC: 1 year

• FLC: 10 seconds

• FPAU: 3 months

• FPGCLAW: 3 months

• FPGCLDC: 3 months

• FPGCLGB: 3 months

• GCL_AW_P: 3 months

• GED_PLAYLIST_ACTIVITY: duration of the session

• IDE: 2 years

• NID: 6 months

• RUL: 1 year

• __gads: 2 years

• __gpi: 2 years

• __gpi_optout: 2 years

• __gsas: 2 years

• _gac_: 3 months

• _gac_gb_: 3 months

• _gcl_ag: 3 months

• _gcl_au: 3 months

• _gcl_aw: 3 months

• _gcl_dc: 3 months

• _gcl_gb: 3 months

• _gcl_gf: 3 months

• _gcl_gs: 3 months

• _gcl_ha: 3 months

• ar_debug: 3 months

• id: 2 years

• receive-cookie-deprecation: 6 months

• test_cookie: 15 minutes

Google Ads conversion tracking (Google LLC)
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on FarSight.

Processed Personal Information: Trackers and Usage Data.
Location of Processing: United States – Privacy Policy.
Storage Duration:

• IDE: 2 years

• test_cookie: 15 minutes

Google Ads Similar audiences (Google LLC)
Similar audiences is an advertising and behavioral targeting service provided by Google LLC that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of FarSight.
Using this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.
Users who don't want to be included in Similar audiences can Opt-Out and disable the use of advertising Trackers by going to: Google Ad Settings.

To better understand Google's use of Data, consult Google's partner policy.

Processed Personal Information: Cookies and Usage Data.

Location of Processing: United States – Privacy Policy – Opt-Out.

Storage Duration:

• Conversion: 3 months

• DSID: 14 days

• FCNEC: 1 year

• FLC: 10 seconds

• FPAU: 3 months

• FPGCLAW: 3 months

• FPGCLDC: 3 months

• FPGCLGB: 3 months

• GCL_AW_P: 3 months

• GED_PLAYLIST_ACTIVITY: duration of the session

• IDE: 2 years

• NID: 6 months

• RUL: 1 year

• __gads: 2 years

• __gpi: 2 years

• __gpi_optout: 2 years

• __gsas: 2 years

• _gac_: 3 months

• _gac_gb_: 3 months

• _gcl_ag: 3 months

• _gcl_au: 3 months

• _gcl_aw: 3 months

• _gcl_dc: 3 months

• _gcl_gb: 3 months

• _gcl_gf: 3 months

• _gcl_gs: 3 months

• _gcl_ha: 3 months

• ar_debug: 3 months
  id: 2 years

• receive-cookie-deprecation: 6 months

• test_cookie: 15 minutes

​Google Ads Remarketing (Google LLC)
Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of FarSight with the Google Ads advertising network and the DoubleClick Cookie.

Users can Opt-Out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

Processed Personal Information: Cookies and Usage Data.

Location of Processing: United States – Privacy Policy – Opt-Out.

Storage Duration:

• Conversion: 3 months

• DSID: 14 days

• FCNEC: 1 year

• FLC: 10 seconds

• FPAU: 3 months

• FPGCLAW: 3 months

• FPGCLDC: 3 months

• FPGCLGB: 3 months

• GCL_AW_P: 3 months

• GED_PLAYLIST_ACTIVITY: duration of the session

• IDE: 2 years

• NID: 6 months

• RUL: 1 year

• __gads: 2 years

• __gpi: 2 years

• __gpi_optout: 2 years

• __gsas: 2 years

• _gac_: 3 months

• _gac_gb_: 3 months

• _gcl_ag: 3 months

• _gcl_au: 3 months

• _gcl_aw: 3 months

• _gcl_dc: 3 months

• _gcl_gb: 3 months

• _gcl_gf: 3 months

• _gcl_gs: 3 months

• _gcl_ha: 3 months

• ar_debug: 3 months

• id: 2 years

• receive-cookie-deprecation: 6 months

• test_cookie: 15 minutes

How to Manage Preferences and Provide or Withdraw Consent on FarSight

Whenever the use of Trackers is based on consent, you can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on FarSight.

With regard to any third-party Trackers, you can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to Control or Delete Cookies and Similar Technologies via Your Device Settings

You may use their own browser settings to:

• See what Cookies or other similar technologies have been set on the device

• Block Cookies or similar technologies

• Clear Cookies or similar technologies from the browser

The browser settings, however, do not allow granular control of consent by category.

You can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome

• Mozilla Firefox

• Apple Safari

• Microsoft Internet Explorer

• Microsoft Edge

• Brave

• Opera

You may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to Opt-Out of Interest-based Advertising

Notwithstanding the above, you may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services.  Such initiatives allow you to select their tracking preferences for most of the advertising tools.  FarSight therefore recommends that you make use of these resources in addition to the information provided in this document.

Consequences of Denying the Use of Trackers

You are free to decide whether to allow the use of some Trackers.  However, please note that Trackers help FarSight to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document).  Therefore, if you choose to block the use of Trackers, the FarSight may be unable to provide related features. 

Advertising, Analytics, and Functional cookies may be declined by you.  Other Trackers, such as “Strictly Necessary” cookies may not be rejected as permitted by law.

Owner and Data Controller

Generally speaking, a Refund Policy often addresses these types of issues: the timeframe for asking for a refund; will the refund be full or partial; under which conditions will the customer receive a refund; and much, much more.

Notice

As the use of third-party Trackers through FarSight cannot be fully controlled by the FarSight, any specific references to third-party Trackers are to be considered in that context.  To obtain further information, you are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

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This Cookie Policy, our Privacy Policy and/or Terms of Use may be amended by us at any time.  Please check this page periodically to inform yourself of any changes.